The two kinds of authorization

Mass authorization

  • Covers all of the creator's affiliate posts, now and later.
  • One toggle. No code to send.
  • The seller picks "Affiliate Post" as the video source in Video Shopping Ads or GMV Max.
  • The ad can only promote the product linked in the post.
  • Ads pause if the creator turns it off, the collaboration ends, or the post loses its product link.

Video code

  • Covers one post.
  • The creator generates a code for that post and sends it to the seller.
  • The seller can run the post against a different product.
  • The ad keeps running until the code expires.

The two settings are separate. Turning one on or off does not change the other.

How a creator turns on mass authorization

  1. Open TikTok Shop Creator Center in the TikTok app.
  2. Tap the menu at the top right.
  3. Go to Settings, then Privacy settings.
  4. Turn on "Authorize sellers to use affiliate videos in Shop Ads".

Creators also see the prompt when they add a product to their showcase. They keep ownership of the video either way.

What the seller does

  1. Ask every creator with orders on the board to turn the toggle on. Send the four steps above.
  2. In the affiliate collaboration, set the Shop Ads commission rate. It can differ from the standard rate.
  3. In the ad campaign, choose Affiliate Post as the source.
  4. For posts with no product link, ask for a video code instead.

Which videos to put money behind

Authorization gives you access to a video. It does not tell you which video deserves budget. Our rule is one line. No ad dollar behind a creator without two months of revenue.

A message you can send your creators

Keep it short and give the reason.

"We want to put ad budget behind your videos. One switch lets us do that. Creator Center, menu, Settings, Privacy settings, then turn on Authorize sellers to use affiliate videos in Shop Ads. You keep the video. You earn commission on orders from the ads."

Setting the Shop Ads commission

  • It is a second rate, separate from the standard one.
  • Tell creators the rate before you run the ads. Surprises cost you the relationship.
  • A lower rate on ad orders is common, because the brand pays for the reach.
  • Whatever you set, pay it on time.

A weekly routine

  1. List the creators with orders this month.
  2. Check which of them show up as Affiliate Posts in your ad account.
  3. Message the ones who do not. Send the steps.
  4. Shortlist videos by revenue, not by views.
  5. Fund the creators with two months of revenue first.

Step five is where most shops slip. A video with views and no orders is not an ad. It is the reason our package says ads only behind creators with two months of revenue.

One caution

Authorization is consent, so treat it that way. Ask once, explain the benefit, and accept a no. A creator pushed into it will switch it off the week your ad starts working.

Running this for a brand is what we do. Book a discovery call.