Before you go live

You need:

  • An approved TikTok Shop with products listed.
  • A TikTok account bound to that shop.
  • Identity verification, if the app asks for it.
  • For affiliate creators, the follower minimum for LIVE shopping. Guides put it at 1,000.

In the LIVE setup, select the products from your shop catalog. Put them in the order you plan to show them.

During the LIVE

  1. Start the stream from the account tied to the shop.
  2. Open the product list.
  3. Pin the product you are holding.
  4. Say its name and the offer out loud.
  5. When you move to the next product, move the pin.

The pin is the whole game. A viewer who joins late sees one card. It should be the product on screen.

What viewers see

A product card or a basket icon on the stream. One tap opens the product. Checkout happens inside the app.

A simple run of show

  • Open with the product most people came for. Pin it.
  • Demo, then the offer, then questions.
  • Move the pin as you change products.
  • Come back to the lead product near the end. Pin it again.

Common misses

  • Talking about one product with another pinned.
  • Leaving the pin on a product that ran out.
  • Adding too many products and never returning to the one that brought orders.

After the LIVE

Check which pinned product brought orders. Keep that product first next time. Note which creator or host ran the stream. Revenue by host is the number to keep.

Plan the product list before you go live

  • Five to eight products is plenty for an hour. A long list means scrolling while viewers wait.
  • Put the lead product first and last.
  • Group products that are used together. Demo them back to back.
  • Check stock on every item that morning.
  • Write the offer for each product on a card next to the camera.

Two people are better than one

  • The host talks, demos and watches the camera.
  • The second person moves the pin, watches stock and answers comments.

A host who pins their own products looks down every two minutes. Viewers leave during silence. If you have one person, practice the pin move until it takes one second.

A 60-minute run of show

  1. Minutes 0 to 5. Welcome, lead product pinned, today's offer.
  2. Minutes 5 to 20. Demo the lead product. Answer questions.
  3. Minutes 20 to 40. Two more products, pin moving with each.
  4. Minutes 40 to 55. Questions, then the lead product again.
  5. Minutes 55 to 60. Last call on the offer. Lead product pinned to the end.

The moments where the pin and the demo match are the ones worth clipping. See how LIVE Highlights turns a stream into short videos.

Brief a creator host the same way

If a creator runs the LIVE for you, send the product order, the offer for each product and the pin plan the day before. Ask who will move the pin. A creator alone on camera needs a shorter list.

Running this for a brand is what we do. Book a discovery call.