How it picks the moments

Three signals:

  • Engagement. Likes, comments and shares.
  • Traffic. Viewers and how long they stay.
  • Orders during that part of the stream.

The number of clips is not fixed. A busy, interactive stream produces more.

How to set it up

  1. Before the stream, switch on Auto-Post LIVE Highlights.
  2. Go live for long enough. Guides suggest one to two hours. Ten minutes gives the system too little.
  3. After the stream, review the clips.
  4. Edit, caption or delete. Keep the profile clean.

Make streams that cut well

  • Show at least three products.
  • Run the stream in segments. Demo, questions, offer.
  • Say the product name at the start of each segment. The clip then makes sense alone.
  • Keep the pin on the product you are showing.

Teaser or highlight

They do different jobs.

  • A teaser goes out before the LIVE. It says when, and what the offer is.
  • A highlight goes out after. It carries the moment and, if you choose, the product link.

A workable rhythm: teaser the day before, teaser again close to start, highlights across the days after. Aim highlights at 15 to 30 seconds.

Read the numbers

Views, click rate, orders and retention per clip. Find them in Creator Center in the app, or in Seller Center analytics on desktop. Repost the format that brought orders. Remove the clips that did not.

Why it matters

A LIVE ends. A highlight keeps selling the same moment for days. The best clip of the week is also the best brief for your creators.

What makes a clip work alone

A highlight reaches people who never saw the stream. It has to make sense cold.

  • The product is named in the first seconds.
  • The product is in frame, in use.
  • One point per clip. The result, the offer or the answer to one question.
  • No reference to "earlier" or "as I said".
  • A caption that states the point in plain words.

A weekly routine

  1. One LIVE a week at a fixed time. Viewers learn the slot.
  2. Auto-post on before every stream.
  3. The morning after, review every clip. Keep the ones that pass the list above.
  4. Space the keepers across the following days.
  5. At the end of the week, note which clip brought the most orders.
  6. Open next week's LIVE with that product and that angle.

Who does what

  • The host runs the stream.
  • A second person moves the pin and watches comments.
  • One person owns the review the next morning. If nobody owns it, weak clips stay up.

The clips only work if the right product was pinned at that moment. For that part, read how to pin a product in a TikTok LIVE.

One caution

Auto-post publishes without asking. Check your profile soon after the stream ends. Remove any clip that shows a product out of stock, a wrong price or an offer that has ended.

Running this for a brand is what we do. Book a discovery call.