How the score is built

  • Product selection, 50 percent. Each product you promote has a quality rating from buyer reviews. Your score weights those ratings by the orders your content brought.
  • Content, 50 percent. It starts at 3.5. Good-quality posts add points. Violations take up to 3 points away.
  • A 30-minute stretch of a livestream counts as one video.

What each score opens

  • 2.5: more reach on shoppable videos and livestreams.
  • 3.5: wider product access and commissions, more visibility to brands, and LIVE Giveaways.
  • 4.0: the creator badge, shown to buyers and sellers.
  • 4.5: the higher-level badge.

Who gets a score

In the last 30 days you need one of these: 5 delivered orders, 6 videos, or 3 livestreams. You find the score in Creator Center, under Account Health.

How to raise it

  1. Promote products with strong reviews. A weak product pulls your score down with every order.
  2. Check the product has at least 20 reviews before you commit to it.
  3. Fix flagged videos first. Three flagged out of ten costs a full point.
  4. Post steadily. Quality posts add points.
  5. Ask the seller before deleting a video that runs as an ad. Only the seller can pause the campaign.

Badges and levels are different things

Levels are about volume. Trackers describe eight levels, L0 to L7, set by your last 30 days of GMV. Badges are about quality. A creator can be high on one and low on the other.

What this means for a brand

A badge tells you a creator picks good products and posts clean content. It does not tell you they bring your shop revenue. Rank your creators on revenue, weekly. Follower counts are vibes. Revenue is receipts.

A 30-day plan for creators

  1. Week one. Open Account Health and read your score and any flagged posts.
  2. Fix or remove the flagged posts that are not running as ads.
  3. Week two. Drop the products with weak reviews from your showcase.
  4. Add products with strong reviews in a category your audience already buys.
  5. Weeks three and four. Post on a steady schedule. Quality over volume.
  6. Check the score again. It moves daily, so you will see the change.

How a brand should read a badge

  • A badge is a quality filter. It tells you the creator is unlikely to cause you a violation.
  • It is not a revenue forecast. Plenty of badged creators will never move your product.
  • Use it to decide who gets a first sample. Use your own data to decide who gets a second.
  • A creator without a badge who brought you orders twice beats a badged stranger.

The mistake on both sides

Creators chase the badge and forget the buyer. Brands chase the badge and forget the receipts. The score rewards good products and clean content. Your shop rewards one thing, which is orders that repeat. For the brand-side method, read which TikTok Shop creators drive GMV.

One caution

A score is a snapshot of the last weeks. Read it next to a longer record before you judge a creator. One bad product can drag a good creator down for a while.

Running this for a brand is what we do. Book a discovery call.